Part III - AR Exposed In the previous article in this series I highlighted the five must haves for effective 360o Video elements that every marketer needs to consider when thinking about the execution and user experience. Here are Five Simple 360o Rules: 1. Focus on short-burst session times 2. Film for platform specific experiences 3. Make it Interactive and Actionable 4. Where possible, introduce elements they can never experience in the real world 5. Have a purpose beyond

Part II: 360o Videos Skewered In our last post, the first of this series, I addressed the overarching challenges and opportunities within the VR and AR space with attention given to the need for a content forward strategy. Now I will talk more about content relative to the individual platforms and how to grab attention, engagement and drive the user experience. As content has grown increasingly abundant and immediately available, sustained attention is the most crucial f

It’s been 24 months since the business community really started paying attention to the great new hope that was 360o, VR and AR. As we have