Part II: 360o Videos Skewered In our last post, the first of this series, I addressed the overarching challenges and opportunities within the VR and AR space with attention given to the need for a content forward strategy. Now I will talk more about content relative to the individual platforms and how to grab attention, engagement and drive the user experience. As content has grown increasingly abundant and immediately available, sustained attention is the most crucial f

It’s been 24 months since the business community really started paying attention to the great new hope that was 360o, VR and AR. As we have